Voluntary Load Response
A customer may decide independently to reduce consumption from its scheduled or anticipated level in response to price signals or high demand on the ERCOT system. This is known as Voluntary Load Response.
Depending on how the retail contract with their Load Serving Entity (LSE) is structured, these customers may have the opportunity to benefit financially during periods when wholesale market prices are high. ERCOT encourages customers to check with their LSE (Retail Electric Provider, Municipally Owned Utility, or Electric Cooperative) to find out whether Voluntary Load Response products are available to them.